Substack
How to make AI stop writing horsecrap
Why your prompt needs less “please write this nicely” and more “fight me in the car park.”
Substack
How to get AI to help with your side hustle
AI coding tools have changed who gets to build: here’s how to turn your domain knowledge into a small product people actually use
Substack
How to Save Thousands by Replacing Bloated SaaS Tools
Sick of paying heaps for your software tools? Same. That's why we rebuilt our quoting tool, it took 2 weeks and will save us thousands of dollars every year.
Substack
Why Understanding Your Brain Matters More Than Ever
How to use AI to uncover your ideal learning style and accelerate everything you want to learn next.
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Medium
Make Cursor and Claude Code Faster at Solving Tasks
One question, asked repeatedly, is saving me hours every week
Medium
What AI Does to Novice Coders & Why I Don’t Agree That It’s Bad
A critique of the idea that novice coders must write everything themselves before AI is allowed to help.
Medium
What Acquisitions have OpenAI, Claude Code & Cursor made?
In total they have made 21 acquisitions and I list every one in detail, I reckon you can learn new startup ideas from reading this list
Medium
You’re Probably Using Prompts When You Could Be Using Codex Goals
If you keep typing “keep going,” “try again,” or “run the tests,” you probably wanted a /goal all along.
Medium
The 25-Minute AI Workflow I Use to Turn Ideas Into Working Products
A simple AI workflow for finding, refining, wireframing, and building product ideas faster with Codex, Cursor, and structured prompts.
Medium
What’s the best value for money? Cursor? Claude Code? Codex? GitHub Copilot?
Which AI coding tool gives developers the best return on money, speed, usage limits, and everyday coding workflow?
Medium
AI Has Sucked the Soul Out of Hiring
My company is hiring at the moment and it feels like a dystopian movie
Medium
How to Use AI to Fix the Website You Built and No One Visits
A month after launching my website, I had 51 users, almost no feedback, and a growing suspicion that AI wasn’t the problem — I was
Medium
They seem a bit over the top and hyped — but I reckon AI prompt libraries are great
AI prompt libraries look like internet spam. Incredibly, some of them actually work really well.
ARTICLE
What Going to the Olympics is Like
It's awesome, wait till you see the American house lol
ARTICLE
4 Years of Cub - What I've Learned
A look back at the hardest and best years of my life...
ARTICLE
From Cancer Survivor to the Olympic Stadium: My Unbelievable Journey to Paris 2024
A personal story of hope, courage, and the power of setting big goals...
INNOVATION
David Nyika and the Tokyo Olympics
Sharing the story of how we got started with HPSNZ...
BOOK REVIEW
The End of Average
A thoughtful book about why average is a bad way to understand people...
BOOK REVIEW
The Almanack of Naval Ravikant
A 6/10 read with useful frameworks on wealth, agency, and leverage...
BOOK REVIEW
The Four Conversations
A practical model for selling expertise without slipping into vendor mode...
BOOK REVIEW
No Rules Rules: Netflix and the Culture of Reinvention
An inside look into the culture of Netflix...
ARTICLE
25 Powerful Lessons on Mindset from an English Football Sports Psychologist
High performance in sports and life
ARTICLE
The Toothbrush Test: A guide to knowing where to start with AI
A simple test from the founder of Google
ARTICLE
How to Win: The Ultimate Guide to Strategy
The book that will help you to win in business and life
ARTICLE
I Got Top in the World in 2006, Here's How I Would Do It in 2026
Lessons on how to kickstart your learning
ARTICLE
To Understand What Your Business Does Delete It
A random thought experiment I made up to help you get clarity
ARTICLE
How did Winston Churchill win World War II without Power BI?
The Churchill War Rooms and the power of hand drawn graphs.
BOOK REVIEW
The Innovator's Dilemma
Why being good at what you do can be the worst thing for your business.
INTERVIEW
High Performance With Eliza McCartney
The Olympic pole vaulter shares tips on peak performance...
ARTICLE
If you want better outputs - focus on inputs
Stop focusing on revenue, do this instead...
ARTICLE
AI is making us mean
Be kind to ChatGPT, it will make you a nicer person
BOOK REVIEW
Can you be nice and do well in business?
Yes but on these conditions
ARTICLE
The law that explains how you think about technology
David Letterman in 1995: What the hell is this internet thing?
ARTICLE
F1 Crisis Playbook
How Elite Teams Drive Success Through Unforeseen Challenges
ARTICLE
The Economics of Airbnb Icons
Why exactly did they build the UP house?
ARTICLE
The Time a PhD Mathematician Won the Olympics
The story of Anna Kiesenhofer's incredible victory in Tokyo
ARTICLE
The Psychology Behind the Uber Map Effect
Uber could have bought 1000s of extra taxis, instead it gave you a map.
ARTICLE
The AHA moment
Understanding this is critical to growing your product and business
BOOK REVIEW
Working Backwards - The Best Book I've Read All Year
I've never highlighted so many things in my life.
ARTICLE
Do things that don't scale
From Startups to Enterprises: The Counterintuitive Path to Growth
ARTICLE
AI-Powered Networking: Building 50+ Connections in a New City
Discover how I leveraged AI to transform networking in London, creating a scalable system for building meaningful professional relationships.
Welcome to the Think Tank
Here we explore the forefront of business strategy, AI innovation, and leadership insights.
Our collection of articles covers bold moves in counter positioning, the future of AI, and lessons from some of the greatest minds in tech and business.
From Amazon's innovative strategies to leadership secrets from the world's most successful coaches, you'll find fresh perspectives to challenge your thinking and push your leadership to new heights. Whether you're looking to refine your strategic edge or explore the latest trends in AI, the ThinkTank offers a deep dive into the cutting-edge.
Explore PostsOur Inspiration
At Cub Digital, we’ve had the privilege of collaborating with some of the most innovative thinkers across industries.
Our work with the New Zealand Olympic team, helping them achieve world-class results, is just one example of how we apply cutting-edge strategy to achieve extraordinary performance. Now, we're bringing those same insights to the business world, working closely with top executives who are driven to excel.
Our mission is simple: to help you rethink what’s possible and give you the tools to thrive in a rapidly changing world.
