The company collection

Big companies.
Ideas worth borrowing.

A closer look at how companies think, build, and work. Find a familiar name. Leave with a new idea.

12 companies 45 ideas to explore

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Inside the thinking

The Amazon collection.

Two-door decisions, single-threaded ownership, and working backwards from the customer. Explore the thinking behind Amazon’s ways of working.

Decisions & ownershipAll companies

17 resources

A good place to start Article

One-Way vs Two-Way Door Decisions: Amazon’s Framework Explained

Understand Amazon's one-way and two-way door decisions, with examples of reversible and irreversible choices and a template to help your team decide.

Read the article

Article

Single-Threaded Owner: Amazon’s Leadership Model Explained

What is a single-threaded owner? Learn how Amazon's leadership model works, with a project example and practical steps for assigning clear ownership.

Article

Jeff Bezos, Day One Thinking and Why Your Business Needs It

If you work in a large organisation, you can achieve a lot, this article will show you how.

Article

Got a New Idea? - Use Amazon's Press Release Technique

How Amazon's 'Working Backwards' method shapes product development

Article

Every Hour, Jeff Bezos Burned Through $57,000 on Amazon's Biggest Failures

Exploring the costly missteps that shaped Amazon's innovation culture

Article

Amazon's 14 Leadership Principles: The Blueprint for Operational Excellence

I challenge you to find a set of better principles than these

Article

Jeff Bezos is famous for reading slowly - here's why you need to do it too

Honestly this is not an easy thing to do. I tried and it felt like the mental equivalent of deadlifting

Article

If you want better outputs - focus on inputs

Stop focusing on revenue, do this instead...

Article

Hate Powerpoint? So does the research. Here's what to do instead

If you have always thought that Powerpointvisn't the best then you are going to love this essay by a Yale professor

Article

Compounding Advantages: How to Design Businesses That Improve Over Time

The secret to building businesses that get more valuable over time.

Article

5 Bold Moves: Counter Positioning that Redefined Industries

Explore how companies like Path of Exile, Netflix, and others have used counter positioning to disrupt their industries and gain a competitive edge. This article examines five compelling case studies of this strategic approach in action.

Book notes

Working Backwards - The Best Book I've Read All Year

I've never highlighted so many things in my life

Article

A Two-Way Door Decision Template for Teams

A copyable template for the decision your team keeps discussing. Define the smallest useful step, plan the way back, and agree when to review.

Video

Scaling to 1000 employees in 1460 days

Jeff Bezos, founder of Amazon, shares his journey from a small startup in a garage to building a global e-commerce empire. A frank account of Amazon's early days and its rapid growth to a multi-billion dollar valuation.