by A.G. Lafley, Roger L. Martin

Based on highlights, reviews, and blog posts

As can be seen by the graph below, the book has a lot of highlights in the first half of the book. Honestly I didn't really like this book but then the end was pretty good. The fact that it is for P&G is difficult as sure it is a great company on the one hand, but on the other hand it is so boring reading about their strategy.

My key takeaway is, where are you going to play, how are you going to win and what has to be true in order for that to happen.